Innovation project and teaching improve for students of subject named “Consumer Behaviour” of Degree on SMES at Economics & Business School in University of Salamanca

7th September 2015

Tag list

Location / Country / Region

Salamanca, Spain

Time frame


Actors Involved

The actors involved include the virtual platform “Studium” of the University of Salamanca, Professors of the subject “Consumer Behaviour” and students of  the Degree on SMES of the Economics & Business School.

Target audiences

The project is aimed at students.

Relevant links, websites, etc.


Links with the European Framework

The project was developed in the framework of the European Higher Education Area (EHEA).

Technical dimensions

The technical dimension of the project is the creation of an E-learning platform based on Moodle.


1. Detailed description


The general objective of the project is to help students assimilate the consumer behavior concept and its main theories. The implicit goal of this objective is the acquisition by the students of a large set of skills. These include the capacity to critically evaluate arguments, to adapt theory to reality, to be able to design well-thought and structured conclusions, etc.

The project’s aim is also to assure the development of the students in the framework of the European Higher Education Area (EHEA) and to do so in a context where there is too many students per group.

The project seeks to help the “Stadium” platform become a key learning tool in order to foster greater interaction with the students. Furthermore, the project coordinates the elaboration of teaching material to support the platform.

The project highly values the involvement of the students for the development of the course. It aims to foster long-term learning while familiarizing the students with technological resources.


In order to foster interaction with the students, the content of the course is provided on the ‘Stadium’ platform. Apart from introducing all the basic information of the course (programme, bibliography, evaluation criteria, qualifications, etc.), tasks for students are regularly uploaded to the platform, along with their correction once the deadline is passed. These tasks include:

  • Regular self-assessment exercises for each theoretical topic. For example the students can be asked to supply the correct answers after the test.
  • Practical activities
  • The creation of databases (web pages of interest).

In addition, the project aims at developing teacher support materials to facilitate the monitoring of the course by the students.

2. Analysis


The project incorporates technology as a tool that contributes to the improvement of the learning process for students.

Key success factors

The project was a success thanks to the new learning tools used.


The platform is still in use and has been improving since its creation.

What could be adapted to other projects?

The teaching and assessment methods established as well as the virtual platform that provides support and guidance to students could be adapted to other projects.

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