Bazaar-virtual market of mature entrepreneurs

11th December 2015

Tag list

Location / Country / Region

Eskişehir, Turkey

Time frame

December 2009 – December 2011

Short description

The project gives guidance and encouragement to improve older people’s employability, revalue and upgrade their competences and knowledge. Project stimulated its target group to learn a new qualification and/or to start their own e-business.

Actors Involved

Eskişehir The Structure Of Ministry Of National Education

The European Association for Vocational and Social Education (EBG) e-Seniors

Berufsförderungsinstitut Linz

University of Wales, Newport

Origin and Location

Target audiences

Mature adults.

Relevant links, websites, etc

http://www.eu-bazaar.biz

 


BACKGROUND

Political and Economic dimensions

Economically inactive and retired people could establish their own webshops at the bazaar and sell and offer goods and services by using the Internet. They could earn their own money instead of sitting at home. As a long term effect, this activity can affect the country’s economy in a positive way. BAZAAR project strengthens the initiative and entrepreneurial activity for mature people and encourages them to exploit their already existing skills and experience they acquired during their life. By enhancing the sense of initiative and entrepreneurship we created a pool as an e-market by using internet to sell goods and services.

Social dimensions

It modified the attitude of entrepreneurs SMEs, consumers, workers and theconsumers, workers and the whole society towards older people.It created a network to encourage and support older people. As a long term social effect a dialogue platform will be also established to share good practice and advocate changes in attitudes of society towards older people and among themselves.


 

1. DETAILED DESCRIPTION

In Bazaar course they learn how to build an e-business-facility based on their existing skills, competencies and experience or their own creative hobbies in order to offer their products and services online at the Internet and generate income.

These goals will be reached by:

* creating a dialogue platform with institutions and stakeholders that can support the project,

* developing an e-marketing course for older people participating in the project

* training the trainers about e-marketing,

* creating the “Bazaar” website, a web store where the participants in the project can promote and sell their services and objects

In order to support and organise these new entrepreuneurs we establish in each partner country (DE,AT,FR,IT,TR and UK) a virtual bazaar (webspace) which overtakes the overall tasks (training, marketing, adminsitrative) for all entrepeneurs collectivelly, so they are embedded in a “collective entrepeneurship” instead of struggling individualy with similar problems. By enhancing the sense of initiative and entrepreneurship we created a pool as an e-market by using internet to sell goods and services. More knowledge of operating a business; more efficiency; greater environmental awareness in practice.

2. ANALYSIS

Innovativeness

Creating a dialogue platform with institutions and stakeholders, developing an e-marketing course for older people and an e-platform for mature entrepreneurs.

Key Success Factors

Bazaar is an e-market where economically inactive and retired people can establish their own webshops at the bazaar and sell and offer goods and services by using the Internet.

Sustainability

For this, a virtual bazaar was set up, to help “new entrepreneurs” to face the challenges that arise when starting a new business together . At the same time a platform for dialogue has been launched to promote the exchange of experience.

Contributions to LLP Policy

As a part of this project, mature people use the sources around to produce their goods without harming the environment. As a long term effect, it changes the way they look at the effects of their actions on the environment.

How does it contribute in qualify members for the Labs and experts for the Forums?

BAZAAR project (www.eu-bazaar.biz) strengthens the initiative and entrepreneurial activity for mature people and encourages them to exploit their already existing skills and experience they acquired during their life. A course with modules for entrepreneurship and e-marketing is developed and tested to advice and coach mature people to start second and third careers.

3. LESSONS LEARNT

Regarding the building of a shared definition of LLL in LLL-Hub

We established a bazaar to support individual entrepeneurs so they are embedded in a “collective entrepeneurship” instead of struggling individualy with the similar problems and face probably some dead ends.

Regarding the key actors, their roles and activities in LLL

By enhancing the sense of initiative and entrepreneurship bazaar created a pool as an e-market by using internet to sell goods and services.

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